1) Trend Market
On the whole its, food Industry in Malaysia increasingly grow caused rising and able community life standard buy food quality and healthy to ensure their life. Additionally at a time has now been lots of people that start work and is very hard for them prepared food after working hours and they over like to buy only food from outside or eaten out only. Furthermore food industry today many in advocator by instant food company overseas and western food way. As such Modern Restaurant offers food ala available village from all state in Malaysia and now easily can be accessed at Modernish Cafe.
Modernish Cafe gets idea from demand from consumer increasingly many like and get requests on food ala sure village its mooring appetite almost public in Malaysia and consumer preferences. .
Modernish Cafe operating near with housing estate, shop house building, private clinics and hypermarket. Based on this local conditions may be said this restaurant going to catch on because found lot of consumers will get Desert's product output Restaurant.
Food industry even in Malaysia increasingly widespread from time to time because demand from rising consumer, as such Desert Restaurant takes this opportunity to market our product output and lump sum gain profit from sale.
In nearest time our restaurant only targeting consumer from nearby area only. Total population in this area exceeding 20000 people in early year 2009 and it expected grew by three over four his quantity towards the end of the year. If viewed from percentage weight out of a total race entire population here, well off Malay race in top step namely as much as 48 percent. It are followed by race Chinese as much as 32 percent, while Indian community as much as 12 percent and all that is other property race.
See to market size in this area there will only be some restaurants only those prepared food ala village whereas demand on food ala this village is increasing from time to time. As such, this state is has prompted we to go forward self in order to meet consumers' demand with manufacture products we little changing from different service grant aspect from competitors another.
3)Target Market
Our restaurant analyzed to ensure who target on restaurant market now. It including population in local area, supermarket, wet mash retail and wholesaler like fruits, and vegetables.
Modernish Cafe target divided to first two parts namely part Desert Restaurant aims to among users work by day and would buy eaten out in breakfast, lunch and afternoon tea time. This are because in Desert's vicinity Restaurant exists many office and work places another which employee altogether involved will buy food in near area with them workplace.
Modernish Cafe target second part also was among users like regale off nocturnally. Customers at this time constitute customer that had kinsfolk and also lover couple and friend like to spend time talk together. The Modernish Cafe takes this opportunity to target to this customer group.
Modernish Cafe target further is customer really emphasize speed and efficiency in one restaurant. Almost customer want regale in one restaurant really emphasize food preparation and employee speed its. As such our restaurant provide fast service so that customer may send for further from their table without would have to wait waiter take their message is first. This would be able save time customer.
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