BUSINESS PLAN-MARKETING PLAN(MARKETING STRATEGY)

Modernish Cafe had used inside marketing mix ensure attracted customer to be trying and remain to buy our restaurant products namely food traditional and quality. Altogether will give stimulation to shoppers and raise demand on product output restaurant. Between items in marketing mix are products, price, location, and promotion.


i) Product
Modernish Cafe had provided very well food product with market segmentation. It provable, because our food product is suitable to be eaten by all community level from children, adult and also senior citizen

Withdrawn food product by Modernish Cafe is famous among local with good image from service speed aspect, cleanliness, holy and legitimate. This case be jumping-off point to clients Islamic to be trying this products tasteless skeptical, it will encourage total demand will be folded double multiply from theirs. Food product provided by Modernish Cafe has been accredited and certificated by Jabatan Agama and Kemajuan Islam Malaysia (JAKIM) with HALAL's certificate giving after that party have careful examination on raw material and equipment used food preparation length.
In the future Modernish Cafe longs further expand business by selling food from all world and customer was no longer necessary outwards country to consider cooking from that every country because in Modernish Cafe will be catering from all country and customer easily will get and eat that food in Modernish Cafe only. However it still in Modernish Cafe administration's planning.


ii)Price
Value placement purpose used by Desert Enterprise is do not want to burden customers . As such, Modernish Cafe more emphasizing quality of the food product being marketed to clients from profit wish to be achieved. So, Traditional Restaurant have rather inside high hope fulfill customer's requirement which want low priced but high and good food product quality.
Modernish Cafe has puts reasonable price to customer. Our restaurant only “mark up” price for every food product are released as much as 25 percent of production cost borne by lump sum restaurant regard that cost to ensure restaurant get profit margin that had counted.
Value placement for each food product set down by restaurant is nearly identical with price set down by other competitor in food industry. In this case it is because, operation still being carried out in near county area with restaurant. Based on this state of things, then purchasing power expected increase among local.



iii)Location
In attachment attached that it obviously shows Modernish Cafe in nearest around the area very strategic. Case this is because premises location situated amidst route which connects districts in Kuala Lumpur and Selangor. This case give advantage to our enterprises because easier customer to seek out our restaurant location and call at our restaurant.
With building presence shop, office buildings, housing estate, clinics and great hypermarket in nearby area thus it would facilitate restaurant market food product because have been lots customer in this area.
Modernish Cafe location was also very strategic because almost customer like very much restaurant near with their workplace or their housing estate because this would facilitate them. Indirectly this highly profitable Modernish Cafe. This show Modernish Cafe business location is very strategic and good.


iv)Promotion
Modernish Cafe has chosen several ways to carry out promotion to announce of our restaurant existence to clients. Between way used hold advertising by large blow-up over nearest area such as giving price cuts to clients, distribute pamphlet to clients in housing areas and offices, and Traditional Restaurant also hanging banner bore thing in areas which became focus of the public.
With sophisticated presence of technology, will help one business is developing and readily recognizable. Case this is because advertisement about something those products being marketed by businesses will easy to do and facilitate customers find out quickly. Between medium can be used such as blog, industry and other website. By Modernish Cafe had produced distinctive business website and customer can surf the websites to identify restaurant promotions the newest, food product have just been prepared and various other.Customer can surf in www.techno-modernishcafe.blogspot.com
With sophisticated presence of technology, will Customer's can also be help promote this restaurant through free promotion namely mouth communication to mouth between customer with friends and their family member.
Apart from that, restaurant also could promote their product through Desert anniversary's celebration event Restaurant. It would create good relationship among customer with restaurant management. When confident customer to restaurant so they will started tied to keep good relationship among them, they will subscribe and buy food product.