BUSINESS PLAN-MARKETING PLAN(Budget Marketing)

BUDGET MARKETING

Of budget marketing department annual made to facilitate marketing works made and receive allocations enough and reasonable from senior management. This Budget used within journey each year company activity and will fluctuate follow year.

Bil	Item	Total (RM)
1	Transportation Cost	1,000
2	Advertising Cost	2,000
3	Sample Cost	600
4	Modernish Cafe Annual Anniversary Cost	1,000
	TOTAL	4,600

BUSINESS PLAN-MARKETING PLAN(MARKETING STRATEGY)

Modernish Cafe had used inside marketing mix ensure attracted customer to be trying and remain to buy our restaurant products namely food traditional and quality. Altogether will give stimulation to shoppers and raise demand on product output restaurant. Between items in marketing mix are products, price, location, and promotion.


i) Product
Modernish Cafe had provided very well food product with market segmentation. It provable, because our food product is suitable to be eaten by all community level from children, adult and also senior citizen

Withdrawn food product by Modernish Cafe is famous among local with good image from service speed aspect, cleanliness, holy and legitimate. This case be jumping-off point to clients Islamic to be trying this products tasteless skeptical, it will encourage total demand will be folded double multiply from theirs. Food product provided by Modernish Cafe has been accredited and certificated by Jabatan Agama and Kemajuan Islam Malaysia (JAKIM) with HALAL's certificate giving after that party have careful examination on raw material and equipment used food preparation length.
In the future Modernish Cafe longs further expand business by selling food from all world and customer was no longer necessary outwards country to consider cooking from that every country because in Modernish Cafe will be catering from all country and customer easily will get and eat that food in Modernish Cafe only. However it still in Modernish Cafe administration's planning.


ii)Price
Value placement purpose used by Desert Enterprise is do not want to burden customers . As such, Modernish Cafe more emphasizing quality of the food product being marketed to clients from profit wish to be achieved. So, Traditional Restaurant have rather inside high hope fulfill customer's requirement which want low priced but high and good food product quality.
Modernish Cafe has puts reasonable price to customer. Our restaurant only “mark up” price for every food product are released as much as 25 percent of production cost borne by lump sum restaurant regard that cost to ensure restaurant get profit margin that had counted.
Value placement for each food product set down by restaurant is nearly identical with price set down by other competitor in food industry. In this case it is because, operation still being carried out in near county area with restaurant. Based on this state of things, then purchasing power expected increase among local.



iii)Location
In attachment attached that it obviously shows Modernish Cafe in nearest around the area very strategic. Case this is because premises location situated amidst route which connects districts in Kuala Lumpur and Selangor. This case give advantage to our enterprises because easier customer to seek out our restaurant location and call at our restaurant.
With building presence shop, office buildings, housing estate, clinics and great hypermarket in nearby area thus it would facilitate restaurant market food product because have been lots customer in this area.
Modernish Cafe location was also very strategic because almost customer like very much restaurant near with their workplace or their housing estate because this would facilitate them. Indirectly this highly profitable Modernish Cafe. This show Modernish Cafe business location is very strategic and good.


iv)Promotion
Modernish Cafe has chosen several ways to carry out promotion to announce of our restaurant existence to clients. Between way used hold advertising by large blow-up over nearest area such as giving price cuts to clients, distribute pamphlet to clients in housing areas and offices, and Traditional Restaurant also hanging banner bore thing in areas which became focus of the public.
With sophisticated presence of technology, will help one business is developing and readily recognizable. Case this is because advertisement about something those products being marketed by businesses will easy to do and facilitate customers find out quickly. Between medium can be used such as blog, industry and other website. By Modernish Cafe had produced distinctive business website and customer can surf the websites to identify restaurant promotions the newest, food product have just been prepared and various other.Customer can surf in www.techno-modernishcafe.blogspot.com
With sophisticated presence of technology, will Customer's can also be help promote this restaurant through free promotion namely mouth communication to mouth between customer with friends and their family member.
Apart from that, restaurant also could promote their product through Desert anniversary's celebration event Restaurant. It would create good relationship among customer with restaurant management. When confident customer to restaurant so they will started tied to keep good relationship among them, they will subscribe and buy food product.

BUSINESS PLAN-MARKETING PLAN(Sales Forecast)

SALES FORECAST

In business plan appendix section, Traditional Restaurant have been attached to be giving market size and market share picture are being held by our industry. Forecast trend monthly sale based on sales level recorded at final year 2008.

In business plan appendix section, Desert would give picture that customer acceptance level to our products and will be compared with nearest competitor shelf also operates in local area.

To be sure sales continue to increase then industry will conduct variety of strategies to intriguing client in fishing their interest to be trying we food product and service no doubt.

BUSINESS PLAN-MARKETING PLAN(Market Share)

MARKET SHARE
Refer to floor position Modernish Cafe sales at end year 2008, had showed that restaurant expected able hold market share as much as 30 percent in those areas Modernish Cafe performs business. However, fast food restaurant such as McDonald, KFC and Ayamas still remains was in top position in market share hold in food industry in that area a hard act to follow and all that is property restaurants Mamaks.
Percentage which gave is estimate only and it measured through how customer reaction to products has been produced by all three that business. Through those facilities found location in the vicinity industry will help Traditional Restaurant performs business with over launch. At the same time also, it will help increase shares hold graph Traditional Restaurant business market.
As such, Modernish Cafe should ensure every strategy used able to attract interest among customer to called try our product output without qualm. When customer believed with withdrawn products and service provided by Modernish Cafe certainly it will enhance levels our industry hold in market share, indirectly profit and sales will rocketing on.

BUSINESS PLAN-MARKETING PLAN(Competitors)

BIL	Company Name	Strength	Weakness
1	Fast Food Restaurant	Which foods sold has integrated with consumer	Cut throat competition from local cuisine restaurants
		Use latest technology in food preparation and processing	Changes in product processing.
		Produce food product and drink based on local taste	Much more customer like natural local food
		Not too need skilled employee	Worker often trade
2	Restaurant Mamaks	Already long operating	Be great competitor from same category
		Products known customer	Taste change of fast food
		Had already accurate account	High costs including salary, cost because opened 24 hours

BUSINESS PLAN-MARKETING PLAN(Analysis Market)

1) Trend Market

On the whole its, food Industry in Malaysia increasingly grow caused rising and able community life standard buy food quality and healthy to ensure their life. Additionally at a time has now been lots of people that start work and is very hard for them prepared food after working hours and they over like to buy only food from outside or eaten out only. Furthermore food industry today many in advocator by instant food company overseas and western food way. As such Modern Restaurant offers food ala available village from all state in Malaysia and now easily can be accessed at Modernish Cafe.

Modernish Cafe gets idea from demand from consumer increasingly many like and get requests on food ala sure village its mooring appetite almost public in Malaysia and consumer preferences. .

Modernish Cafe operating near with housing estate, shop house building, private clinics and hypermarket. Based on this local conditions may be said this restaurant going to catch on because found lot of consumers will get Desert's product output Restaurant.

Food industry even in Malaysia increasingly widespread from time to time because demand from rising consumer, as such Desert Restaurant takes this opportunity to market our product output and lump sum gain profit from sale.

2.Market Size

In nearest time our restaurant only targeting consumer from nearby area only. Total population in this area exceeding 20000 people in early year 2009 and it expected grew by three over four his quantity towards the end of the year. If viewed from percentage weight out of a total race entire population here, well off Malay race in top step namely as much as 48 percent. It are followed by race Chinese as much as 32 percent, while Indian community as much as 12 percent and all that is other property race.

See to market size in this area there will only be some restaurants only those prepared food ala village whereas demand on food ala this village is increasing from time to time. As such, this state is has prompted we to go forward self in order to meet consumers' demand with manufacture products we little changing from different service grant aspect from competitors another.

3)Target Market

Our restaurant analyzed to ensure who target on restaurant market now. It including population in local area, supermarket, wet mash retail and wholesaler like fruits, and vegetables.

Modernish Cafe target divided to first two parts namely part Desert Restaurant aims to among users work by day and would buy eaten out in breakfast, lunch and afternoon tea time. This are because in Desert's vicinity Restaurant exists many office and work places another which employee altogether involved will buy food in near area with them workplace.

Modernish Cafe target second part also was among users like regale off nocturnally. Customers at this time constitute customer that had kinsfolk and also lover couple and friend like to spend time talk together. The Modernish Cafe takes this opportunity to target to this customer group.

Modernish Cafe target further is customer really emphasize speed and efficiency in one restaurant. Almost customer want regale in one restaurant really emphasize food preparation and employee speed its. As such our restaurant provide fast service so that customer may send for further from their table without would have to wait waiter take their message is first. This would be able save time customer.